Shrinivas Sugandhalaya (BNG) LLP

What sets Shrinivas Sugandhalaya (BNG) LLP incense apart and at the fore of other incense manufactures is our use of the masala/flora technique in production. This approach is both a return to our roots steeped in Indian spirituality and a recognition of quality.

“Shrinivas Sugandhalaya (BNG) LLP” is a deeply committed equal opportunity employer. We see ourselves as a family. Our Organization and its parent company have worked with predominantly female employees based with three generations working under the same roof at this present time. Jobs at our establishment frequently pass hands from grandmothers to mothers to daughters.

Our employees are skilled artisans, having gained expertise from years of hand-rolling and handcrafting of incense. These artisans are trained in the exact measure of “Flora” incense blend required for making of a perfect and uniform stick. The use of bamboo in our work ensures a minimal ecological footprint and is of great support to tribal artisans. Our employees are provided with social overheads and a fair wage in addition to work gear, including masks and gloves.

Owing to this uniqueness in our employees, our engagement with social justice with equity bonus, ‘gifts’ rather than anything between the Company and Employees are passed on in the form of Household Utensils and Sarees every year. All meals are shared within the industry premises affirming again to an informal and interpersonal relationship as a family.

In this way, supporting our work in handcrafted incense lends a voice to craft, the earth, tribal welfare, gender parity and agency.

We strive as an organisation for excellence in our products following strict adherence to global standards and traditional practices, pledged to growth of Indian exports, our efforts are recognised and awarded by the government of India.


“You have a right to perform your prescribed duty, but you are not entitled to the fruits of action. Never consider yourself to be the cause of the results of your activities, and never be attached to not doing your duty”







The Beginnings

A belief in the power of imagination led to the birth of “Shrinivas Sugandhalaya”. In India, scents and rituals co-mingle everyday. A whiff of Sandalwood Incense may drive you to go into deep meditation.

In a land where the power of scent is indisputable, Late Shri K.N. Satyam Setty, the founder of “Shrinivas Sugandhalaya” decided to imagine a world of scents for his Love & Passion.

In the year 1964, he established a small incense manufacturing unit, by understanding ancient way of making incense with various fragrances, particular interest to him was a practice used by monks in medieval times whereby the key incense ingredients were incorporated and massaged into a special container resin which was then hand-rolled into incense. This technique called “Masala” or “Flora” incense became the prime driver of production at Shrinivas Sugandhalaya (the other technique, known as “charcoal” incense literally involves dipping the unscented stick directly into the ingredient mixture). Over the years, “masala” incense has established itself to a global audience as lasting longer and stronger than its “dipped” counter part and Satyam Setty became the contemporary “King of Masala Incense”.

Satyam Setty was a keen innovator and used his power of imagination to evoke powerful moods through his recipe blends. One of the best blends from the house was the “Satya Sai Baba Nag Champa”, which is the most sought after and commercially successful masala/flora incense blend across the world.

A New Chapter

While Satyam Setty revolutionised “Shrinivas Sugandhalaya”, his son Shri K.S. Balakrishna Setty joined him & was trained by him. Acquainted with the manufacturing process, Balakrishna Setty strove to combine his innovative, genius and creativity with the high standards of the original manufacturing process with the key of purity & quality ingredients. It was his father’s belief & trust in him that made Shri K.S. Balakrishna Setty to invent a new fragrance hand rolled Agarbatti aptly called “SUPER HIT”. As NAG CHAMPA & SUPER HIT came to be loved across the world, with its success “Shrinivas Sugandhalaya” Incenses became popular for their signature purifying capacities.

In 2014, our Company “Shrinivas Sugandhalaya (BNG) LLP” raised its head under the Management headed by his son Shri Balakrishna Setty by setting up the manufacturing units in Bengaluru, India.

The Customers / end users are treated to a corpus of new and evolving products from the house of “Shrinivas Sugandhalaya (BNG) LLP”.

The Legacy set forth by the founder Late Shri K.N. Satyam Setty will now be carried forwarded by his grandson Shri. K.B. Rohan Setty, Partner (Under study), who will also be the torch bearer for our future growth of the Company.

“Inhale and waft along with our scents as they help you create new visions,
strengthen faith and devotion or simply leave you with a memory to cherish”